<B>advertise, </B>verb, <B>-tised,</B> <B>-tising.</B><DL COMPACT><DD><I>v.t. </I> <B>1. </B>to give public notice of in newspapers and magazines, over the radio, by television or billboard; announce. <BR> <I>Ex. When people lose something valuable, they advertise it in the newspaper.</I> (SYN) publicize. <DD><B> 2. </B>to praise publicly the good qualities of (a product, service or idea) in order to create a demand or promote sales. <BR> <I>Ex. Manufacturers advertise products that they wish to sell.</I> (SYN) promote, boost, recommend. <DD><B> 3. </B>to call attention to; make conspicuous; emphasize. <BR> <I>Ex. His bad spelling advertises his ignorance.</I> (SYN) proclaim, announce. <DD><B> 4. </B>to notify; inform. <BR> <I>Ex. We have advertised our correspondents abroad of our new process.</I> (SYN) advise, apprise. <DD><I>v.i. </I> <B>1. </B>to ask by public notice (for). <BR> <I>Ex. He advertised for a job.</I> <DD><B> 2. </B>to seek to sell goods or services by advertising; issue advertising. <BR> <I>Ex. It pays to advertise.</I> <DD> Also, <B>advertize.</B> noun <B>advertiser.</B> </DL>
<A NAME="advertisement">
<B>advertisement</B> or <B>advertizement, </B>noun.<DL COMPACT><DD><B> 1. </B>a public announcement or printed notice, recommending some product or service, or informing of some need. Advertisements are usually published in a newspaper or magazine, displayed by posters, distributed by circulars, or broadcast over radio or television. <BR> <I>Ex. The furniture store has an advertisement in the newspaper of a special sale. A good advertisement attracts by its news value, convinces by its simplicity, and sells by creating desire through common-sense appeal (Walter J. Carlson).</I> <DL COMPACT><DD> (Abbr:) advt. <DD><B> 2. </B>(Archaic.) information. </DL>
</DL>
<A NAME="advertising">
<B>advertising, </B>noun.<DL COMPACT><DD><B> 1. </B>the business of preparing, publishing, or circulating advertisements. <BR> <I>Ex. In 1931 F.D.R. surprisingly confessed: "If I were starting life over again I would probably give first thought to making advertising my career ... because it combines real imagination with a deep study of psychology" (Time).</I> <DD><B> 2. </B>advertisements collectively. <BR> <I>Ex. Billboards carry advertising. Fashions in advertising change frequently.</I> <DD><B> 3. </B>a bringing to public notice by radio or television announcements, published notices, posters, or other means. <BR> <I>Ex. The store attracted many customers by advertising.</I> </DL>
<B>advice, </B>noun.<DL COMPACT><DD><B> 1. </B>an opinion about what should be done; suggestion; recommendation. <BR> <I>Ex. To keep well, follow the doctor's advice.</I> <DD><B> 2. </B>Often, <B>advices.</B> news, especially from a distance; information. <BR> <I>Ex. Advices of the score from the returning spectators were incomplete. Washington advices indicated the votes will be very close either way (Wall Street Journal).</I> (SYN) report, word. </DL>
<A NAME="advisability">
<B>advisability, </B>noun.<DL COMPACT><DD> the quality of being advisable; fitness; propriety; expediency. <BR> <I>Ex. He asked about the advisability of buying a used car. In any case, it was obvious that it would have been impossible for the leadership to have done more than hint at the advisability of moderation (London Times).</I> </DL>
<A NAME="advisable">
<B>advisable, </B>adjective.<DL COMPACT><DD><B> 1. </B>to be advised or recommended; wise; sensible; suitable. <BR> <I>Ex. It is not advisable for him to go to school while he is still sick. A hot-air furnace is not advisable for a large building.</I> (SYN) prudent, expedient. <DD><B> 2. </B>open to advice. noun <B>advisableness.</B> adv. <B>advisably.</B> </DL>
<A NAME="advise">
<B>advise, </B>verb, <B>-vised,</B> <B>-vising.</B><DL COMPACT><DD><I>v.t. </I> <B>1. </B>to give advice to; offer an opinion to; counsel. <BR> <I>Ex. He advised me to put my money in the bank. Advise him to be cautious.</I> (SYN) caution, warn, admonish. <DD><B> 2. </B>to recommend as a remedy, policy, or plan of action. <BR> <I>Ex. His doctor advised complete rest.</I> (SYN) suggest. <DD><B> 3. </B>to give notice to; inform; tell. <BR> <I>Ex. We were advised of the dangers before we began our trip. Please advise me of the date of delivery.</I> (SYN) notify, acquaint. <DD><I>v.i. </I> <B>1. </B>to give advice; recommend. <BR> <I>Ex. I shall do as you advise.</I> <DD><B> 2. </B>(Especially U.S.) to talk over plans; consult (with); confer. <BR> <I>Ex. Before buying a house he advised with friends who owned houses.</I> <DD><B> 3. </B>(Obsolete.) to consider; reflect. </DL>
<B>advisedly, </B>adverb.<DL COMPACT><DD> after careful consideration; deliberately. <BR> <I>Ex. We speak advisedly and from experience when we say that this was the general feeling (Harriet Martineau).</I> </DL>
<A NAME="advisee">
<B>advisee, </B>noun.<DL COMPACT><DD><B> 1. </B>a person who is advised. <DD><B> 2. </B>(Education, especially U.S.) a student assigned to an adviser. </DL>
<A NAME="advisement">
<B>advisement, </B>noun.<DL COMPACT><DD> careful consideration; consultation. <BR> <I>Ex. The lawyer took our case under advisement and said he would give us an answer in two weeks.</I> </DL>
<A NAME="adviser">
<B>adviser</B> or <B>advisor, </B>noun.<DL COMPACT><DD><B> 1. </B>a person who gives advice. <BR> <I>Ex. a political adviser on foreign affairs.</I> (SYN) counselor, mentor. <DD><B> 2. </B>(U.S.) a teacher or other person appointed to advise a student or students. </DL>
<A NAME="advisory">
<B>advisory, </B>adjective, noun, pl. <B>-ries.</B><DL COMPACT><DD><I>adj. </I> <B>1. </B>having power to advise, but not to determine or direct policy. <BR> <I>Ex. an advisory committee.</I> (SYN) consultative. <DD><B> 2. </B>containing advice. <BR> <I>Ex. to offer an advisory opinion.</I> <DD><I>noun </I> <B>1. </B>a bulletin or report to advise of developments. <BR> <I>Ex. An advisory by the Weather Service warned of a hurricane.</I> <DD><B> 2. </B>a recommendation; report. <BR> <I>Ex. An executive ... was quite disturbed over an advisory presented to him by his firm's legal counsel (Drug Trade News).</I> adv. <B>advisorily.</B> </DL>
<B>advocaat, </B>noun.<DL COMPACT><DD> a Dutch eggnog. </DL>
<A NAME="advocacy">
<B>advocacy, </B>noun.<DL COMPACT><DD><B> 1. </B>the act of speaking or writing in favor of something; public recommendation; support. <BR> <I>Ex. The President's advocacy of the plan won support for it.</I> <DD><B> 2a. </B>the profession or art of pleading a case before a court. <DD><B> b. </B>the pleading of a case. <BR> <I>Ex. A lawyer's professional advocacy of a case does not always imply his private belief in it.</I> </DL>
<A NAME="advocacyjournalism">
<B>advocacy journalism,</B><DL COMPACT><DD> journalism that promotes a particular point of view, especially in news articles. </DL>
<A NAME="advocacyplanning">
<B>advocacy planning,</B><DL COMPACT><DD> a form of city planning in which advice and cooperation is sought from nonprofessional people, such as businessmen, homeowners, and civic groups, who would be affected by a particular plan. </DL>
<A NAME="advocate">
<B>advocate, </B>verb, <B>-cated,</B> <B>-cating,</B> noun.<DL COMPACT><DD><I>v.t. </I> to speak or write in favor of; recommend publicly (a measure, policy, belief, or theory); support. <BR> <I>Ex. He advocates building more good roads.</I> (SYN) urge. <DD><I>noun </I> <B>1. </B>a person who speaks in favor; one who pleads or argues publicly for something, such as a proposal, belief, or theory; supporter. <BR> <I>Ex. He is an advocate of better school buildings.</I> (SYN) champion. <DD><B> 2. </B>a person who pleads or speaks for another; intercessor; defender. <BR> <I>Ex. The advocates of Charles have very dexterously contrived to conceal ... the real nature of this transaction (Macaulay).</I> <DD><B> 3. </B>a lawyer who pleads the cause of anyone in certain courts of law. <BR> <I>Ex. Lord Birkett ... was one of the great advocates of his age ... he was an unsurpassed pleader (Manchester Guardian Weekly).</I> <DD><B> 4. </B><B>Advocate,</B> Christ (in the Bible, I John 2:1). <BR> <I>Ex. Come, thou Advocate and Saviour, Manifest thy wondrous grace (John Wesley).</I> </DL>
<A NAME="advocation">
<B>advocation, </B>noun.<DL COMPACT><DD><B> 1. </B>the process by which a Scottish or papal superior court brings an action before itself from an inferior court. <DD><B> 2. </B><B>=advocacy.</B> </DL>
<A NAME="advocator">
<B>advocator, </B>noun. <B>=advocate </B>(defs. 1 and 2).</DL>
<A NAME="advocatory">
<B>advocatory, </B>adjective.<DL COMPACT><DD> of or having to do with an advocate. </DL>
<A NAME="advocatusdiaboli">
<B>advocatus diaboli,</B><DL COMPACT><DD> (Latin.) <DD><B> 1. </B>a devil's advocate, appointed to argue against a proposed beatification or canonization in the Roman Catholic Church. <DD><B> 2. </B>an adverse critic, especially one whose criticism is solicited in order to test the supporter's judgment. </DL>
<A NAME="advowee">
<B>advowee, </B>noun.<DL COMPACT><DD> a person who has a right of advowson in English law. </DL>
<A NAME="advowson">
<B>advowson, </B>noun.<DL COMPACT><DD> the right, in English law, to select and name the person to be appointed to a vacant church benefice or living. It is considered a right of property and as such can be sold. </DL>
